B2B Marketing Tip of the WeekDeveloping a sound marketing budget is about more than just numbers; it’s an exercise in consensus, credibility and confidence.

  • Consensus comes as the the organization agrees to marketing goals and priorities;
  • Credibility builds as marketing outlines measurable activities and past results; and
  • Confidence occurs as stakeholders see a clear link between their priorities and how marketing will support them.

Learn more tips for building your B2B marketing budget.

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