B2B Marketing Tip of the WeekThere are many places in marketing where you can cut corners without a big risk—but naming isn’t one of them. Don’t skimp on quality, and don’t leave something this important to an employee contest. Hire a professional and find a moniker that has staying power and panache.

Remember, a name is like a tattoo. You’re going to have it for a long time, and it’s complicated, expensive and painful to change.

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