B2B Marketing Tip of the WeekFeeling the pinch as the shine starts to fade on those New Year’s Resolutions? Too often, we fail to accomplish strategic goals or new processes because the project seems too large or amorphous.

Make better headway by dividing each strategy into smaller, more tangible pieces. Look for segments you can accomplish in 30-minute, two-hour and one-week increments. Give a single person responsibility for each item, with other team members providing support.

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