B2B Marketing Tip of the WeekTake a few weeks and actively monitor the online footprint of your key executives, product lines or competition. Deploy free social media monitoring tools such as the Hootsuite dashboard or Google Alerts, using appropriate keywords.

Remember, many of us set up these accounts with the best intentions, only to ignore the results when busy schedules intervene. Be active and make the most of your marketing intelligence. Even a snapshot of your performance can reveal surprising insights.

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