B2B Marketing Tip of the WeekIn the era of marketing automation, analytics and big data, it’s possible to measure nearly everything—but do you know which numbers really matter to your organization?

Figure out the top five metrics that best tell your marketing department’s story, whether it’s cost-per-lead, campaign ROI or the latest budget savings. Then, make sure everyone on the team can use these data points when meeting with leadership or in cross-functional communications.

The more you can quantify and communicate the benefits of marketing, the easier it becomes to garner support for your programs.

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