B2B Marketing Tip of the WeekThe lowly status report can be a great tool to boost your credibility with internal stakeholders. Give yours a fresh look with your target audience in mind, using the same critical eye you would with an external campaign.

Try to deliver the key message in the subject line or first sentence, and use a graphical format (such as green, yellow and red color-coding) to make critical items apparent immediately. Lastly, demonstrate your commitment by communicating progress updates before stakeholders need to ask for them. A proactive telephone call or email, even if the news is bad, can save a lot of heartache down the road.

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