B2B Marketing Tip of the WeekWant to gather good information? Ask your question correctly.

Use open-ended questions to gather qualitative information and personal impressions:  “What does your process typically involve?” or “How would you describe the impact of our product on your business?”

Use closed questions to gather quantitative data and easily compare responses:  “Do you prefer email, telephone or mail communication from us?” or “Which one of the following choices is most appealing to you?”

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