B2B Marketing Tip of the WeekNo B2B audience segment is infinite—so don’t waste the marketing and sales data you gather at events, through campaigns and on your website.

Regularly analyze your prospects and your inactive and lost leads. Work with sales to identify challenges that keep these accounts or audience segments from moving to closed sales. Then tighten your criteria to weed out unqualified buyers, and set up new campaigns to specifically target the remainder of your inactive and lost leads.

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