B2B Marketing Tip of the WeekBefore you begin your next strategy session, make sure you’re prepared to solve the right problem. How you frame up the situation at hand directly impacts the plans and solutions your team will develop.

For example, the question “In what ways can we transform our product to surprise and delight our customers?” will result in a vastly different strategy than the question “How can we develop a unique product?”

Check out one of my favorite resources for developing the right business questions:  ThinkerToys: A Handbook of Business Creativity.

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