B2B Marketing Tip of the WeekBusiness-to-business content is chock full of lists: services offered, product features, customer benefits and more.

Make your content more digestible—and memorable—for customers by grouping long lists of items into sub-categories, with clear category names.

And when there’s no logical way to present your lists, always alphabetize your content to make it quickly searchable for your audience.

Get the B2B Marketing Tip of the Week delivered right to your inbox! Subscribe today.