B2B Marketing Tip of the WeekWhen it comes to planning your annual events, don’t trust memory as your guide. Be disciplined. Within 10 days of the event itself, summarize your event presence, pre- and post-show marketing, what worked well, and recommendations for change.

Use your post-show report to communicate results to stakeholders after the event, and as a refresher when you kick off next year’s planning process.

Get the B2B Marketing Tip of the Week delivered right to your inbox! Subscribe today.