B2B Marketing Tip of the WeekFinance is more involved than ever in marketing. Don’t wait until you’re asked about expenses—be proactive and get to know the staff who handle your payables, forecasting, and annual budget allocations right now. Show your willingness to be part of the process and make their work easier.

Synch up on the best way to handle day-to-day activities, such as creating purchase orders, submitting vendor invoices for payment, or preparing for incidental expenses when you’re at an event. Find out your General Ledger (GL) codes and how finance categorizes marketing expenses. Offer to help with forecasting so you can be part of this critical decision-making process.