B2B Marketing Tip of the WeekHaving great online content isn’t enough anymore. In today’s world of social sharing and instant access, your articles, videos, ebooks and other resources also have to be easy to get to and available immediately. That means no more lengthy forms with a dozen required fields, or collecting information now and sending out materials hours or days later.

Review your campaign landing pages and online properties with a critical eye for ease of access. Check out the websites of industry thought leaders for ideas on streamlining the process.