B2B Marketing Tip of the WeekTechnology and digital transformation underpin nearly every marketing activity, whether it’s monitoring your social media presence, setting up a lead nurturing strategy or analyzing campaign results. The 21st century marketer’s job is just as much science and data as it is art and communication.

Be proactive and schedule a recurring meeting with your IT leadership. Work together to forge a constructive relationship and clear understanding of what each team needs to do, in order to power your marketing infrastructure. Consider everything from the website and social media, to CRM and email marketing, to opportunities for deeper data analysis, omnichannel marketing and automation.