Thanks to the crew at 5by5 Design for featuring my advice on practical marketing planning in this month’s guest blog.

Read more as I answer 5 questions on how to build a marketing strategy that’s also practical to implement.

  1. What’s the difference between a marketing strategy and a marketing plan?
  2. What’s the best way to keep strategy on track as you implement ideas?
  3. What are some of the common reasons companies have a hard time connecting a strategy to practical implementation?
  4. How do you keep a team engaged throughout the process?
  5. What trends have you seen in developing and implementing marketing plans?

Read the full article.