B2B Marketing Tip of the WeekDon’t let a positive news article, viral video or customer testimonial go to waste—especially if it occurs unexpectedly. Set up a communication template in advance so you’re ready to share good news with your target audiences—ideally, within 48 hours of a public relations success.

Plan where to post news coverage on your website and social media channels, and when to use email or “push” communications to get the word out to prospects, customers and internal stakeholders.