Savvy marketers increase their impact and optimize their resources by taking a single content marketing topic and spinning it into multiple iterations.

 

Try these ideas to repurpose your next topic:

  1. Go social. Extract a few key phrases from an article and turn them into a series of social media posts. Don’t forget to #Hashtag each post with a common phrase.

 

  1. Make a list. Weave a series of social media posts or tweets into a list or infographic, such as “Top 5 Ideas … ” or “7 Must-Haves … .”

 

  1. Listen in. Read your article aloud and release it as a podcast.

 

  1. Hit play. Produce a short video. Animate your key concepts, or simply record a company thought leader discussing the key points as a Q&A interview.

 

  1. Roll the highlights. Release an even shorter video (under :20 seconds) and use it as a social media lead-in to your longer form content.

 

  1. Empower your audience. Make a checklist or self-assessment with a list of key points or yes/no questions. These tools help your audience implement your recommendations.

 

  1. Support your channel. Create a single slide with a compelling graphic and your content’s top three points. Distribute it to your sales channel to add to customer presentations.

 

8. Refresh your greatest hits. Revisit popular content from the past and post an updated version with a new headline, image and current statistics.