About

“Diane is an outstanding strategic and creative
thinker. She has her finger ever on the pulse of
the markets we serve.”

Melanie Hohertz
Associate Communications Director, UnitedHealth Group

The Strategic Force Behind ThinkSpring

As the founder of ThinkSpring Marketing & Communications, Diane Fiderlein is the strategic force behind all of its projects. She works with sophisticated B2B and technology firms from around the country in a number of pivotal roles:

Marketing strategist and planner
On-call marketing consultant
Loaned executive during times of transition or rapid growth
Marketing and sales trainer
Mentor and talent developer
Strategic troubleshooter

Designing Killer Marketing Apps

Diane Fiderlein is a tech-savvy marketing expert who designs practical solutions to complex marketing challenges. She specializes in B2B marketing for large companies with tall orders and tight timelines. She’s a quick study. She excels at diagnosing a problem, helping C-level clients think through options, and designing killer marketing apps that move the mark.

Diane Fiderlein Profile

Current role:

Marketing strategist and founder of Minneapolis-based ThinkSpring Marketing & Communications.

Approach to marketing:

Practical problem-solving that efficiently connects the corporate vision to business intelligence, markets and goals.

Experience:

Over 12 years of strategic marketing and public relations experience on the client and agency side.
Pivotal roles with Fortune 500 companies such as UnitedHealth Group and ADP. Emphasis on B2B technology and services.
Began career in journalism and has written professionally – in all business disciplines – since 1991.

Professional highlights:

Creating and executing marketing plans for technology, health care, financial services, non-profits, and start-up companies.
Supporting company sales and revenue goals through direct marketing and lead generation programs.
Generating media opportunities through press releases, story ideas, and speaker’s bureau.
Leading customer satisfaction research that covered more than 25,000 clients.
Branding and positioning new products, acquisitions and services in highly competitive environments.

Pro bono work:

Developing marketing strategy for Twin Cities Hot Summer Jazz Festival.
Teaching cookie sales workshops for the Minneapolis Girl Scout Council.

Energize Your Efforts

Contact Diane Fiderlein at 952.200.4798 to write a plan, advise on strategy, or a launch a great idea.