The Strategic Force Behind ThinkSpring

As the founder of ThinkSpring Marketing & Communications, Diane Fiderlein is the strategic force behind all of its projects. She works with sophisticated B2B and technology firms from around the country in a number of pivotal roles:

  • Marketing strategist and planner
  • On-call marketing consultant
  • Loaned executive during times of transition or rapid growth
  • Marketing and sales trainer
  • Mentor and talent developer
  • Strategic troubleshooter

Designing Killer Marketing Apps

Diane Fiderlein is a tech-savvy marketing expert who designs practical solutions to complex marketing challenges. She specializes in B2B marketing for large companies with tall orders and tight timelines. She’s a quick study. She excels at diagnosing a problem, helping C-level clients think through options, and designing killer marketing apps that move the mark.

Diane Fiderlein Profile 

Current role: 

  • Marketing strategist and founder of Minneapolis-based ThinkSpring Marketing & Communications.

Approach to marketing:

  • Practical problem-solving that efficiently connects the corporate vision to business intelligence, markets and goals.


  • More than 15 years of strategic marketing and public relations experience.
  • Pivotal roles with Fortune 500 companies such as UnitedHealth Group and ADP. Emphasis on B2B technology and services.
  • Began career in journalism and has written professionally – in all business disciplines – since 1991.
Professional highlights: 

  • Creating and executing marketing plans for technology, health care, financial services, and non-profit companies.
  • Branding and positioning new products, acquisitions, and services in highly competitive environments.
  • Supporting company sales and revenue goals through direct marketing and lead generation programs.
  • Helping organizations leverage social media, interactive marketing, and public relations channels to achieve company objectives.
  • Working with in-house staff to develop sustainable, repeatable, and measurable marketing and sales processes.


Energize Your Efforts

Contact Diane Fiderlein at 952.200.4798 to write a plan, advise on strategy, or launch a great idea.