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Category Archive: Seen+Heard

Seen+Heard: Get unstuck with 11 creative tips

If you’ve got the holiday blues or the winter blahs, get a dose of energy, color and inspiration with this week’s “Best of the web.”

Seen + HeardThe entrepreneurs at FastCompany tapped eleven leading writers, artists, designers and others to offer personal tips on how to break through a creative roadblock and find a new spark.

Check it out.>>

On Fridays, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.

Seen+Heard: Finding sanctuary and sanity

This week’s “Best of the web” comes from the Harvard Business Review blog with an always timely reminder to take a breather–advice that’s not always easy to follow in a 24/7 world.

Seen + HeardThe Upside of Downtime” shows how carving out space for reflection– even a few minutes a day–not only improves strategic thinking and makes you more productive, it also reduces stress and impacts your health.  

Check it out. >>

On Fridays, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.

 

Seen+Heard: The art and science of effective signage

Seen + HeardI love the team at Exhibitor magazine for their straightforward, practical advice and searchable archive of best practices—it’s one of my regular “go tos” when I need to educate others on maximizing their events.

This week’s “Best of the Web” is their recent article “Five Steps to Successful Signage.” Use these principles to stand out and engage your audience.

Check it out.>>

Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.

Seen+Heard: 2013 B2B marketing benchmarks

Seen + HeardFor this week’s “Best of the Web,” the Content Marketing Institute and MarketingProfs team up for their annual survey of trends in B2B content marketing—usage, spending and results.

While spend is increasing for 2013 and more than 90% of B2B marketers have a content marketing program, in the form of social media articles, blogs, e-newsletters, webinars, videos and other formats, the confidence gap is also growing, with fewer companies certain their tactics generate results.

Check it out.>>

Ready to move your content marketing program forward? Get the skinny on content marketing.

Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.

Seen+Heard: First declare it, then do it

Seen + HeardThis week’s “Best of the web” takes an inspirational turn, coming from leadership coach Bec Pfeiffer’s post, “I Am: The Power of Declarations.”

Successful marketers are leaders, and leadership requires confidence, purpose , and more often than not, the difficult task of motivating change. Declarations can be “powerful tools” to “open up the possibilities for change.”

Check it out.>>

Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.

Seen+Heard: Build your best budget

Seen + HeardIf you’ve ever struggled to find the right numbers, gain consensus from team members or make your marketing budget process more like a discipline and less like a guessing game, then this week’s “Best of the web” is for you.

The Harvard Business Review shares three quick tips for creating a realistic budget.

Check it out.>>

Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.

Seen+Heard: Opening the QR door

Seen + HeardThis week’s “Best of the web” contains one of the best descriptions of a QR code: a doorway to something hidden and special. So how do you incent your audience to find and open that door—then stay engaged with your content?

Mashable’s “5 steps for a successful QR code marketing campaign” puts the facts in plain language.

Check it out. >>

Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.

Seen+Heard: Think first, then automate

Seen + HeardAs the marketing automation trend sweeps B2B, BtoB magazine offers interviews with key platform providers on what it takes to effectively implement this lead nurturing and analytics technology.

Their bottom line is not new but definitely worth repeating: software alone won’t solve inherent business process or communications issues, so successful roll outs must start with “a different way of thinking” long before the first operational change occurs.

“Marketing automation … has essentially changed marketing from a right-brain to a left-brain profession… leaving behind the ‘art’ that has been stock in trade for [a role] that is intensively scientific and analytical,” the report explains.

Check it out.>>

Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.

Seen+Heard: We like you—but does it matter?

Seen + HeardHow do you measure the value of your online marketing and social media activities? News flash: it’s not about how many “likes” or followers your program generates. A truly effective program needs to convert your fans to loyal, paying customers.

In this week’s “Best of the Web,” Chief Content Officer magazine tackles “The Myths of Measurement.” The article presents practical formulas to measure online success and recommendations to optimize the conversion process.  

Check it out.>>

Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.

Seen+Heard: Study shows initial purchase price drives current B2B buying

Seen + HeardFor those who put stock in surveys and statistics, a recent study of B2B buyers shows impact to the bottom line drives current purchasing practices. Of the 400+ B2B decision-makers surveyed, initial purchase price was the dominant factor (versus total cost of owership or lifetime value) in recent decisions.

The study also ranked the relevance of marketing and sales tools in the purchase process, with “online technial data sheets” leading in effectiveness.

Read the summary.>>

View the full report.>>

Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.

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