Launch a complete social media platform and engage a new consumer channel—in only six weeks? No easy task, but when the opportunity arose to compete for a $1 million grant through a nationwide e-voting campaign, Community Reinvestment Fund, USA (CRF) stepped up to the challenge.
ThinkSpring Marketing helped CRF develop its strategy, assemble a team of expert resources and execute communications at a break-neck pace. The results were overwhelming: new customer videos, a Facebook fan page, the company’s first blog, a Twitter presence and a campaign web site; posters, direct mail, newsletter articles and email alerts; news releases, a support rally and media coverage.
After four weeks of intense voting, CRF garnered more than 700 new online supporters and won second place in the Sam’s Club “Giving Made Simple” campaign. Their $500,000 grant supports small business growth across the country.
Program Partners: Tilka Design, Haberman, Verve Public Relations