In the wake of the nation’s foreclosure crisis, small business finance pioneer Community Reinvestment Fund, USA (CRF) stepped up to bring its brand of responsible mortgage and loan servicing to the market, giving economic development agencies, community lenders and their borrowers a cost-effective and ethical alternative.

ThinkSpring Marketing worked across the organization to lead product positioning, create a go-to-market strategy, identify qualified prospects and implement brand awareness and lead generation efforts. Programs ranged from telephone prospecting and customized communications for the sales team to public relations and result measurement, all designed to build awareness and create demand.

Starting with a detailed analysis of the potential market enabled CRF’s marketing campaigns and sales calls to quickly reach the right decision-makers with the right information.