When the U.S. government began to debate the first federal minimum wage increase in a decade, labor law compliance vendor GovDocs knew they needed to act fast – and strategically – to capitalize on an unprecedented sales opportunity. The new legislation required almost every employer in America to obtain a new federal labor law poster, one of GovDocs’ core products.

From brand strategy through campaign planning and execution, ThinkSpring Marketing worked with GovDocs to build a relevant, differentiated and effective marketing and public relations program.

Research and strategy sessions fueled new messaging and a tagline that helped GovDocs stand out in a crowded market. An integrated campaign strategy led to cohesive marketing efforts. A new public relations program broadened GovDocs’ reach and improved web traffic.

GovDocs’ direct marketing campaign, new web site and company tagline all highlight their expertise, professionalism and critical industry connections.