There’s no doubt that national software distributor Navarre knows how to move merchandise. Talented staff, timely service and best-in-class systems all contribute to a winning track record with software manufacturers and some of America’s largest retailers.

As the organization began to expand into new markets, ThinkSpring Marketing worked with company executives, sales, finance and operations—as well as conducting competitive and customer research —to understand the diverse needs of all market segments and develop an easy-to-articulate brand platform that serves all audiences.

With messaging in place, ThinkSpring Marketing collaborated with the creative team to define compelling key messages, draft new brochures and sales presentations, and help launch the updated brand across the organization.


A memorable product architecture (Pick, Pack, Ship, Sell, Support), new tagline and strong visual identity form the backbone of Navarre’s new literature system and sales tools.