A pioneering curriculum, talented faculty and the strong reputation of the University of Minnesota give the Technological Leadership Institute (TLI) plenty to shout about. Their tailored master of science programs help high-tech professionals bridge the gap between business and engineering to become tomorrow’s leaders.

When it came time to size-up marketing opportunities, accelerate recruiting, tune marketing efforts and even launch a new degree, the TLI team turned to ThinkSpring Marketing. Through market research and strategy sessions, ThinkSpring Marketing created a strategic marketing plan, helped revamp direct marketing efforts, lead industry focus groups and define key messages.

Actively engaging students and supporters enabled the U of M to strengthen existing programs and effectively launch their newest degree, the Master of Science in Security Technologies.