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Tag Archive: ad agency

B2B marketing tip #83: Enforce your work ethic

B2B Marketing Tip of the WeekFrom copywriting to public relations, your agencies and freelance resources learn a lot about your company in the course of day-to-day business.

Stay on good terms by developing non-disclosure agreements for all creative resources to sign up front. Outline what constitutes confidential information, how key assets will be stored, and when both sides can promote your relationship.

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B2B marketing tip #52: Recruit your farm team

B2B Marketing Tip of the WeekAs baseball season kicks off, take a page from the major leagues and start drafting your reserves—the freelance talent and agency resources you may need to quickly step in on a future project.

Identify copywriters, designers, photographers, printers, project managers and programmers, ask for samples and references and keep a list of potential candidates. Ask your network for referrals and recommendations.

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