ThinkSpring Marketing & Communications

Tag Archive: approval process

B2B marketing tip #248: Focus content, stakeholders with outlines

B2B Marketing Tip of the WeekWhy does good content often go wrong? Use these techniques to keep your next copywriting or content marketing project on track—without missed deadlines and budget overruns.

Before you begin writing, first develop an outline of your key messages and desired call to action. Then, get buy-in from stakeholders on the outline and approach.

If the internal team struggles to identify basic content or to agree on messages, it can signal deeper issues with product positioning or politics—problems that messaging alone won’t resolve.

B2B marketing tip #32: Improve the feedback loop

B2B Marketing Tip of the WeekFrustrated with the input you receive when you circulate marketing materials for review? Take control of the approval process by addressing specific requests to the right individuals.

Do you want feedback on accuracy of product features? Votes on which headline to use? Debate on font size and colors? Communicate clear expectations to optimize reviewers’ time and keep marketing in control of key decisions.

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.

linkedin twitter

Contact: 952.200.4798   |   Email   |   St. Louis Park, MN 55416

© 2009-2020 ThinkSpring Marketing & Communications, LLC