ThinkSpring Marketing & Communications

Tag Archive: big ideas

B2B marketing tip #122: Fight the fear

B2B Marketing Tip of the WeekA new project or large initiative can seem daunting—especially when viewed as a whole. Make your next big idea manageable by breaking it into smaller steps.

Think about the process:  What needs to happen first? Next? Which tasks or information need to precede other steps?

An hour at the whiteboard can make a big difference in your outlook. Once you’ve sketched out the major milestones, concentrate on a plan of attack for the first few, bite-sized activities.

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B2B marketing tip #82: Practice makes perfect

B2B Marketing Tip of the WeekStruggling to get traction on your big ideas and strategic projects? Make sure you’re giving them the attention they deserve. It’s nearly impossible to execute a strategic initiative in the same way we handle smaller, routine marketing activities.

Block time on your calendar each week to concentrate on planning, communication and implementation. Keep the end result in sight, but focus on identifying the smaller, manageable tasks that will get you to the finish line.

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B2B marketing tip #8: Schedule inspiration

B2B Marketing Tip of the WeekStrategy drives effective marketing, but a hectic day of meetings, emails, calls and projects leaves no time for new thinking or rejuvenating your inner creative. Block out time every month for big-picture ideas and strategic planning. Use a conference room or offsite space to make uninterrupted progress.

Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.

The leap that started it all

A little over five years ago, in August 2005, I took a giant leap that eventually resulted in ThinkSpring Marketing & Communications. It was not a bold and decisive moment that launched me as an entrepreneur, but a series of small steps that evolved into something significant. And like most major endeavors, it has certainly had its moments of fear, uncertainty and doubt.

The same approach that launched my business—building energy and confidence by planning the small, “do-able” elements that will ultimately achieve a greater goal—is now the cornerstone of ThinkSpring Marketing. It’s at the heart of the tagline, Making big ideas manageable. It’s what I set out to accomplish in my own activities and in each and every client engagement. It’s what I hope the posts in this blog will articulate.

If, like me, you are passionate about great ideas, effective process and sound strategy for B2B marketing, I invite you to join me here in conversation. Here’s to unleashing the fearless marketers in all of us!


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