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Tag Archive: blog

B2B marketing tip #135: Double duty for content marketing

B2B Marketing Tip of the WeekGenerating content for your company emails, website, blog and social media channels can be time-consuming and expensive.

When you write, make sure to get more than a single use from your next topic:

(1)  Reuse a longer article by extracting key sentences or paragraphs into a series of social media posts on a single topic.

(2)  Work the opposite way and take a series of social media posts or tweets and weave them into a list or infographic, such as “Top 5 Ideas” or “7 Must-Dos.”

(3)  Revisit popular content from the past and post an updated version with new a headline and new image.

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B2B marketing tip #118: The business of blogging

B2B Marketing Tip of the WeekIf your company blog seems more of a burden than a boon, adjust your mindset. Instead of treating it as a communications tactic, consider it a tangible business asset. The more you invest in content, the more value you build.

Just like any product, a blog will be most successful when run with discipline. Make sure yours has a clear purpose and the resources to support it.

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