ThinkSpring Marketing & Communications

Tag Archive: campaign management

B2B marketing tip #269: Elevate your status

B2B Marketing Tip of the WeekThe lowly status report can be a great tool to boost your credibility with internal stakeholders. Give yours a fresh look with your target audience in mind, using the same critical eye you would with an external campaign.

Try to deliver the key message in the subject line or first sentence, and use a graphical format (such as green, yellow and red color-coding) to make critical items apparent immediately.

Lastly, demonstrate your commitment by communicating progress updates before stakeholders need to ask for them. A proactive telephone call or email, even if the news is bad, can save a lot of heartache down the road.

B2B marketing tip #80: Speed project management

B2B Marketing Tip of the WeekImprove your project management efficiency with the right tool for the job. Manual processes or software used incorrectly only lead to rework, frustration and time wasted.

Complicated schedules and campaigns with numerous moving parts don’t belong in Word or Excel–especially those that involve large teams and frequent changes. Use a campaign management program, marketing automation tool or a Gantt chart program to show dependencies and timelines, and to allow multiple individuals to make edits or contribute their own updates.

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