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Tag Archive: customer loyalty

B2B marketing tip #129: Measure customer loyalty

B2B Marketing Tip of the WeekIt costs far more to acquire new customers than to keep the ones you have. Make sure a measure of customer loyalty is part of your company’s annual customer satisfaction study.

Ask the customer if he or she is willing to recommend your product or service, with a follow up for the reason.

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B2B marketing tip #55: Reward loyalty—and retain customers

B2B Marketing Tip of the WeekI hate it when the cable company offers new customers a deep discount—and ignores me as a long-time subscriber. When it costs five to ten times more to get a new customer than to keep a current one, the ROI equation for marketing is clear.

Think carefully about extending offers to prospects without demonstrating corresponding value to your established customer base. Consider developing a formal program to maximize customer retention.

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