B2B Marketing Tip of the WeekTake an Earth Day pause this week and evaluate any environmental opportunities that exist within your business.

Investigate ways to make your processes less resource-intensive, such as converting from paper to electronic communications, or switching to compact fluorescent lightbulbs in the tradeshow booth.

Then consider whether to share news of these improvements with your customers. Evaluate whether your audience will find shared values of environmental stewardship relevant, and make sure you have an enduring “green” program in place before promoting your accomplishments externally.

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