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Tag Archive: generate leads

B2B marketing tip #214: Need generation

B2B Marketing Tip of the WeekInject more leads into your sales cycle by focusing on what really triggers a buyer: a problem that your product or service can solve. Save feature-benefit discussions until after a prospect clearly states their pain points. Remember, it’s not a lead unless there’s a need.

B2B marketing tip #198: Let’s make a deal

B2B Marketing Tip of the WeekNeed to demonstrate results by generating inquiries and leads? Make sure your creative includes an offer.

Remember: “For more information” is not a call to action—it’s a waste of words. Eliminate this generic closing statement from your marketing campaigns.

Use this valuable real estate for a compelling close that creates a sense of urgency, adds value to for your audience, and moves prospects forward in the sales cycle.

B2B marketing tip #159: Snipe hunt

B2B Marketing Tip of the WeekImprove the response rate on your next customer mailing by creating a compelling snipe on the exterior envelope or mailing panel. The best teasers combine an intriguing image with a short phrase or offer, with the pay-off found inside the mailing.

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