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Tag Archive: improve demand generation

B2B marketing tip #278: ‘Tis the season

B2B Marketing Tip of the WeekThere’s a time and a place for everything—including when your customers buy and use your services. Maximize your marketing efforts by understanding the seasonality in your industry.

Determine when budget cycles, fiscal years, annual events and other activities ebb and flow, then align your communication efforts with these critical events. Match lead generation with triggers like budget cycles, and customer education or loyalty-driven campaigns when product usage spikes.

B2B marketing tip #275: Less is more

B2B Marketing Tip of the WeekWe all collect data as part of the lead nurturing process, but are you really using it? Look over your online forms, analyze your marketing database and speak with the recipients of this information within your company.

Find out what’s absolutely essential, then pare down your online forms so they’re fast and simple for respondents to complete. The less you ask, the more inquiries you’ll generate.

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