ThinkSpring Marketing & Communications
 

Tag Archive: integrated branding

B2B marketing tip #256: Inject action into brand values

B2B Marketing Tip of the WeekIf your brand values exist solely as a list of adjectives in the company style guide or employee handbook, they’re not really driving value to your brand at all.

Revisit these critical attributes and make them tangible. What type of employee behavior would demonstrate the value? Customize these desired actions so staff in every department have clear guidelines.

B2B marketing tip #128: Inject action into brand values

B2B Marketing Tip of the WeekIf your brand values exist solely as a list of adjectives in the company style guide or employee handbook, they’re not really driving value to your brand at all.

Revisit these critical attributes and make them tangible. What type of employee behavior would demonstrate the value? Customize these desired actions so staff in every department have clear guidelines.

Get the B2B Marketing Tip of the Week delivered right to your inbox! Subscribe today.

linkedin twitter

Contact: 952.200.4798   |   Email   |   St. Louis Park, MN 55416

© 2009-2019 ThinkSpring Marketing & Communications, LLC