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Tag Archive: key messages

B2B marketing tip #253: The power of “no”

B2B Marketing Tip of the WeekStrugging to narrow your brand and define your niche? Turn the tables. Instead of brainstorming what you are, list all the things your brand is not. Use these criteria to move the discussion forward.

B2B marketing tip #250: Make status quo the enemy

B2B Marketing Tip of the WeekInstead of positioning your offering as better than another company’s product or service, consider showing its merits compared to the usual way of doing business.

Most B2B sales help companies save time or increase efficiency, which means changing a process. Demonstrate why your solution makes change worthwhile and the sale is yours.

B2B marketing tip #248: Focus content, stakeholders with outlines

B2B Marketing Tip of the WeekWhy does good content often go wrong? Use these techniques to keep your next copywriting or content marketing project on track—without missed deadlines and budget overruns.

Before you begin writing, first develop an outline of your key messages and desired call to action. Then, get buy-in from stakeholders on the outline and approach.

If the internal team struggles to identify basic content or to agree on messages, it can signal deeper issues with product positioning or politics—problems that messaging alone won’t resolve.

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