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Tag Archive: leadership

B2B marketing tip #145: Lead through connection–not control

B2B Marketing Tip of the WeekA recent article in Forbes magazine caught my attention with this quote:  “Great leaders inspire and then get out of the way.”

Improve your leadership by making genuine emotional connections with your team. Honest conversations, empathy and respect can move even the most difficult project forward smoothly.

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Seen+Heard: First declare it, then do it

Seen + HeardThis week’s “Best of the web” takes an inspirational turn, coming from leadership coach Bec Pfeiffer’s post, “I Am: The Power of Declarations.”

Successful marketers are leaders, and leadership requires confidence, purpose , and more often than not, the difficult task of motivating change. Declarations can be “powerful tools” to “open up the possibilities for change.”

Check it out.>>

Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.

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