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Tag Archive: LinkedIn

B2B marketing tip #209: Set your social standards

B2B Marketing Tip of the WeekDon’t wait for an employee to post one personal photo too many on Facebook or share confidential information on Twitter. Establish a company-wide social media policy now,then incorporate it into the employee handbook and new hire training. Give extra guidance to staff who monitor and respond on behalf of your organization’s social media platforms.

B2B marketing tip #144: Sharpen your skills

B2B Marketing Tip of the WeekMarketing continues to become a more technical profession. Stay competitive in your job by keeping current on the latest skills, from social media marketing to data analysis and content curation. 

Check out LinkedIn’s list of the “25 Hottest Skills That Got People Hired” in 2013.

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B2B marketing tip #142: Debut a new you

B2B Marketing Tip of the WeekStart the new year with a fresh social media profile, for your personal LinkedIn and Twitter pages, and for your company’s accounts.

Update your headline, title and description. Make sure your settings are appropriate for your goals. Take time to review your connections, those you follow and your groups. A current and focused online profile will support your communication efforts in the coming year.

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B2B marketing tip #66: Set your social standards

B2B Marketing Tip of the WeekDon’t wait for an employee to post one personal photo too many on Facebook or share confidental information on Twitter. Establish a company-wide social media policy now and incorporate it into the employee handbook and new hire training. Give extra guidance to staff who monitor and respond on behalf of the company’s social media tools. 

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B2B marketing tip #60: Leverage LinkedIn for key execs

B2B Marketing Tip of the WeekBeef up the online profiles of your key executives and most visible staff members–but make it easy!

Provide “about the company” phrases and industry keywords they can cut-and-paste into their profiles. Offer to do a one-on-one profile update for those willing, making sure to align each person’s LinkedIn profile with the job description and skills found in their corporate communications bio.

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B2B marketing tip #57: Pay it forward

B2B Marketing Tip of the WeekProfessional networking extends your circle of resources, provides valuable career connections and helps you stay attuned to trends and opportunities. Stay active in local marketing associations. Use LinkedIn to keep up with colleagues and vendors. Ask for networking introductions, and take time each month to connect face-to-face with new people.

Don’t forget rule number one: pay it forward. Be genuine and helpful as you meet new acquaintances and build up your circle.

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