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Tag Archive: Lists

B2B marketing tip #155: If in doubt, alphabetize

B2B Marketing Tip of the WeekBusiness-to-business content is chock full of lists: services offered, product features, customer benefits and more.

Make your content more digestible—and memorable—for customers by grouping long lists of items into sub-categories, with clear category names.

And when there’s no logical way to present your lists, always alphabetize your content to make it quickly searchable for your audience.

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B2B marketing tip #39: Know your list

B2B Marketing Tip of the WeekNothing fuels stronger response than talking to the right people. So are you? Pull a random sample of your house list and audit the records. Look for decision-maker names and titles, record completeness and accuracy of information. Work with sales, or a firm that specializes in database marketing, to improve your data quality.

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.

B2B marketing tip #30: Great bulleted lists

B2B Marketing Tip of the WeekEvery website, presentation and brochure has them: bulleted lists. Improve yours by keeping the copy in parallel style, where each bullet begins with a consistent grammatical standard.

For example, begin each bullet with a verb in the same tense: Optimizes the sales channel. Improves staff productivity. Builds a better mousetrap. Or, start each list item with a succinct adjective-noun benefit: Great taste. Less filling. Really tempting.

Avoid a mishmash of styles and jargon. Clear copy builds credibility and professionalism for your brand. 

 

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.

B2B marketing tip #18: Keep it clean

B2B Marketing Tip of the Week

The marketing-sales database is like a teenager’s bedroom: it’s never going to stay clean and organized unless someone enforces the rules.

Write up basic standards for data entry, required fields, and how to remove duplicate, inaccurate, or outdated records. Share the rules with all CRM users. Be clear on each individual’s responsibility–then conduct periodic audits to review compliance. Create a recognition program to promote positive results.

Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.

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