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Tag Archive: marketing budget

B2B marketing tip #15: Budget bliss

B2B Marketing Tip of the WeekFinance is more accountable than ever for marketing expenditures. Don’t wait until you’re asked to cut costs—be proactive and get to know the staff who handle your payables, forecasting, and annual budget allocations right now. Show your willingness to be part of the process and make their work easier.

Synch up on the best way to handle day-to-day activities, such as creating purchase orders, submitting vendor invoices for payment, or preparing for incidental expenses when you’re on-site at an event. Find out your General Ledger (GL) codes and how finance categorizes marketing expenses. Help forecast upcoming marketing spending. 

 

Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.

B2B marketing tip #12: Code it

B2B Marketing Tip of the WeekSet up a system to track all marketing campaigns, related expenses and the leads and sales they generate. Give each major initiative a separate code that reflects the type of promotion (such as a brochure, event, or ad), the product or service featured, and the launch date.

Label files, vendor invoices, campaign materials and activity in the CRM database to make reporting easy.

Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.

B2B marketing tip #7: Test and learn

B2B Marketing Tip of the WeekMarketing is a science, so treat it like one. Leave room for experiments–those campaigns, lists, messages or new approaches that need a limited-run performance. Set aside a percentage of the marketing budget each year for trying new activities. Be sure to document your objectives, measure performance and demonstrate to leadership what you learn.

Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.

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