ThinkSpring Marketing & Communications

Tag Archive: marketing campaign best practices

B2B marketing tip #269: Elevate your status

B2B Marketing Tip of the WeekThe lowly status report can be a great tool to boost your credibility with internal stakeholders. Give yours a fresh look with your target audience in mind, using the same critical eye you would with an external campaign.

Try to deliver the key message in the subject line or first sentence, and use a graphical format (such as green, yellow and red color-coding) to make critical items apparent immediately.

Lastly, demonstrate your commitment by communicating progress updates before stakeholders need to ask for them. A proactive telephone call or email, even if the news is bad, can save a lot of heartache down the road.

B2B marketing tip #239: Version control

B2B Marketing Tip of the WeekStreamline the review process for your next marketing campaign with some simple version control. Label all documents with a version number (such as v1.0) on the first page, in the footer and in the file name itself.

Not only will the feedback process work more efficiently, your subject matter experts will understand how many drafts their changes require.

B2B marketing tip #99: Faster action on leads

B2B Marketing Tip of the WeekWhat percentage of your leads dissolve each month, simply because no one takes time to follow up on them?

Before your next campaign launches, plan the response process. Draft the letters, emails or call script for inbound inquiries, then sit down with sales and agree on roles, responsibilities and turnaround time for lead follow up.

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