B2B Marketing Tip of the WeekImprove your project management efficiency with the right tool for the job. Manual processes or software used incorrectly only lead to rework, frustration and time wasted.

Complicated schedules and campaigns with numerous moving parts don’t belong in Word or Excel–especially those that involve large teams and frequent changes. Use a campaign management program, marketing automation tool or a Gantt chart program to show dependencies and timelines, and to allow multiple individuals to make edits or contribute their own updates.

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