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Tag Archive: marketing planning

B2B marketing tip #280: Hold a year-end session

B2B Marketing Tip of the WeekTake advantage of the holiday lull to start 2019 off right. Take a mini-retreat to assess your personal and department successes for 2018, and to develop your plan for the new year.

If you can, take an informal day offsite, at a coworking space, library or other quiet locale. If you can’t spare that much time, find an hour or two a day in a conference room or working from home, where you’re free from telephone calls, emails and interruptions.

B2B marketing tip #71: Set a standard for events

B2B Marketing Tip of the WeekDon’t reinvent yourself for every tradeshow or sponsorship. Create a standard advertisement that works multiple formats and colors, and is easily resized for the requirements of each conference.

Write up and approve standard company descriptions in 100-, 75-, 50- and 25-word lengths. Finally, develop a web landing to drive traffic. Remember to leave space for a booth number on all media.

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