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Tag Archive: marketing technology

B2B marketing tip #265: Forge a marketing-IT partnership

B2B Marketing Tip of the WeekTechnology and digital transformation underpin nearly every marketing activity, whether it’s monitoring your social media presence, setting up a lead nurturing strategy or analyzing campaign results. The 21st century marketer’s job is just as much science and data as it is art and communication.

Be proactive and schedule a recurring meeting with your IT leadership. Work together to forge a constructive relationship and clear understanding of what each team needs to do, in order to power your marketing infrastructure. Consider everything from the website and social media, to CRM and email marketing, to opportunities for deeper data analysis, omnichannel marketing and automation.

B2B marketing tip #147: Bringing marketing and IT together

One of the hottest organizational trends is restructuring marketing and IT to a single reporting relationship—signifying how technical the 21st century marketer’s job has become.

Even if this isn’t yet the case for your company, be proactive and schedule a recurring meeting with your IT leadership. Work together to forge a constructive relationship and clear understanding of what each team needs to do, in order to power your marketing infrastructure. Consider everything from the website and social media, to CRM and email marketing, to opportunities for deeper data analysis, security and automation.

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B2B marketing tip #144: Sharpen your skills

B2B Marketing Tip of the WeekMarketing continues to become a more technical profession. Stay competitive in your job by keeping current on the latest skills, from social media marketing to data analysis and content curation. 

Check out LinkedIn’s list of the “25 Hottest Skills That Got People Hired” in 2013.

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