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Tag Archive: marketing

B2B marketing tip #150: Persuade with groups of three

B2B Marketing Tip of the WeekIncrease the power of your marketing and sales messages by grouping your claims in threes. A recent study in the New York Times demonstrates that in advertisements, speeches and other vehicles, a list of three items is most persuasive—while overdoing it with four or more claims triggers skepticism.

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B2B marketing tip #147: Bringing marketing and IT together

One of the hottest organizational trends is restructuring marketing and IT to a single reporting relationship—signifying how technical the 21st century marketer’s job has become.

Even if this isn’t yet the case for your company, be proactive and schedule a recurring meeting with your IT leadership. Work together to forge a constructive relationship and clear understanding of what each team needs to do, in order to power your marketing infrastructure. Consider everything from the website and social media, to CRM and email marketing, to opportunities for deeper data analysis, security and automation.

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B2B marketing tip #143: Let it rest

B2B Marketing Tip of the WeekFor most of us, great copy doesn’t happen in a flash. Allow enough time in your schedule to write your draft, then step away from it for at least 48 hours.

You’ll find it easier to edit and improve your work when you can review it with a fresh and critical eye.

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B2B marketing tip #135: Double duty for content marketing

B2B Marketing Tip of the WeekGenerating content for your company emails, website, blog and social media channels can be time-consuming and expensive.

When you write, make sure to get more than a single use from your next topic:

(1)  Reuse a longer article by extracting key sentences or paragraphs into a series of social media posts on a single topic.

(2)  Work the opposite way and take a series of social media posts or tweets and weave them into a list or infographic, such as “Top 5 Ideas” or “7 Must-Dos.”

(3)  Revisit popular content from the past and post an updated version with new a headline and new image.

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B2B marketing tip #122: Fight the fear

B2B Marketing Tip of the WeekA new project or large initiative can seem daunting—especially when viewed as a whole. Make your next big idea manageable by breaking it into smaller steps.

Think about the process:  What needs to happen first? Next? Which tasks or information need to precede other steps?

An hour at the whiteboard can make a big difference in your outlook. Once you’ve sketched out the major milestones, concentrate on a plan of attack for the first few, bite-sized activities.

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B2B marketing tip #119: Talent management

B2B Marketing Tip of the WeekMarketing is a huge job, encompassing everything from budgeting to project management to complex analytics. Few of us excel at both the strategic and the tactical, the visionary and the technical—yet a successful marketing department needs all these roles.

Take time to understand what you need to run your organization and divide the duties appropriately, using both in-house and agency or freelance resources.

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Seen+Heard: First declare it, then do it

Seen + HeardThis week’s “Best of the web” takes an inspirational turn, coming from leadership coach Bec Pfeiffer’s post, “I Am: The Power of Declarations.”

Successful marketers are leaders, and leadership requires confidence, purpose , and more often than not, the difficult task of motivating change. Declarations can be “powerful tools” to “open up the possibilities for change.”

Check it out.>>

Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.

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