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Tag Archive: meetings

B2B marketing tip #120: Meeting “lite”

B2B Marketing Tip of the WeekMake your meetings faster and more productive by limiting attendance. Use the time for discussion and decisions—not progress reports.

For cross-functional groups, ask a single person to represent each department. Issue summary notes to keep other stakeholders in the loop.

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B2B marketing tip #41: Maximize your meetings

B2B Marketing Tip of the WeekBefore clicking “invite” on your next meeting request, take time to set clear expectations and use everyone’s time wisely. Define the meeting objective in one sentence and make sure it can be accomplished in the time allotted. List the take-aways you want to collect from the group discussion.

Lastly, identify a clear role for each participant. Limit attendees to active contributors; use a summary email to inform others of meeting findings or status updates.

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.

B2B marketing tip #24: Change of venue, please!

B2B Marketing Tip of the WeekWe all know one: the coworker, boss or client who just can’t be parted from their email or laptop long enough to fully hear and digest your proposal.

Try an unconventional meeting approach to achieve their undivided attention. Suggest a “walk and talk” around the parking lot, or lunch at a restaurant where wireless or cell service is limited. Then, use this valuable time wisely to deliver your message.

If all else fails, be diplomatic but direct and bring up the issue next time it occurs.

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.

 

B2B marketing tip #6: Hit the road

B2B Marketing Tip of the WeekTired of nagging product management for ideas for the next webinar or blog post? Wasting valuable time reminding sales to review and approve campaign materials? Create a better working relationship by proactively attending your stakeholders’ weekly department meeting.

Ask for time on the agenda, then optimize everyone’s time by getting team input during time they’re already set aside for collaboration. Consider a short presentation to educate your counterparts on the marketing process.

Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.

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