B2B Marketing Tip of the WeekFew of us need another meeting. Before you click your next “invite attendees,” determine if your project requires a traditional 30- or 60-minute meeting.

Can your group convene for a 10-minute “stand up” meeting in a quiet corner? Will three one-on-one telephone calls secure the same result?

Improve your office karma and your coworkers’ productivity by knowing when a meeting is the right vehicle—and when it’s not.

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