B2B Marketing Tip of the WeekWe’ve all been there:  “Death by PowerPoint” as a potential vendor shows their capabilities in a bullet-riddled slide deck.

Stand out in your next presentation by focusing the discussion on the potential customer and their needs—not a laundry list of your company’s history, personnel and product features. Come prepared to interact with your audience and make it all about them, using slides to support—not lead—the discussion.

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