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Tag Archive: presentations

B2B marketing tip #160: Fade to black

B2B Marketing Tip of the WeekWith today’s deluge of iPads, screens, projectors and PowerPoint, the emphasis of a presentation often falls on the visuals, rather than the speaker. For your most critical messages, grab your audience’s undivided attention with a completely black slide. You’ll quickly have all eyes and ears tuned on you.

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B2B marketing tip #114: Plan now, speak later

B2B Marketing Tip of the WeekPublic speaking can quickly raise your visibility and generate new business. Secure the best opportunities with advance planning. Most events search for presenters six to 12 months before a conference, and as long as 18 months for keynotes.

Meet early with your company’s subject matter experts to identify target conference and select potential topics.

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B2B marketing tip #43: Ditch the clip art

B2B Marketing Tip of the WeekTired of clip art and poor imagery in your company’s PowerPoint presentations? Make it easy for non-marketers to maintain your brand image by creating an accessible library of approved images.

Purchase, crop and save a variety of brand-appropriate stock photography and illustrations in formats compatible with your presentation software. Solicit input from frequent presenters on new content they need to tell their stories, and add new images regularly.

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.

B2B marketing tip #25: Well said

B2B Marketing Tip of the WeekUm… well… you know… er….

You may have the next big idea—but what’s it worth if your spokespeople can’t convey it appropriately?

Make the most of your message by investing in media and public speaking training. Hire an outside expert to coach executives, sales staff and presenters on best practices. If budget is an issue, videotape staff and work together to identify opportunity areas. 

 

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.

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