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Tag Archive: project management

B2B marketing tip #254: Case closed

B2B Marketing Tip of the WeekDon’t consider your project complete until you’ve convened stakeholders for an official post mortem meeting.

Avoid the blame game, and instead take an objective look at what worked well, and how to avoid issues like cost overruns, delays or rework in future initiatives. Document the discussion and review as a group before planning begins on the next event or campaign.

B2B marketing tip #237: Fight the fear

B2B Marketing Tip of the WeekA new project or large initiative can seem daunting—especially when viewed as a whole. Make your next big idea manageable by breaking it into smaller steps. Think about the process:  What needs to happen first? Next? Which tasks or information need to precede other steps?

An hour at the whiteboard can make a big difference in your outlook. Once you’ve sketched out the major milestones, concentrate on a plan of attack for the first few, bite-sized activities.

B2B marketing tip #113: Campaign 101

B2B Marketing Tip of the WeekCreating a marketing campaign takes time—but few outside the marketing team really understand what the process entails. Take time to educate key stakeholders—especially sales—about the steps involved, why they exist and the time required for each.

Go a step further and meet proactively on a quarterly basis. Identifying upcoming needs and goals can reduce the number of “urgent” project requests and keep plans on track.

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B2B marketing tip #80: Speed project management

B2B Marketing Tip of the WeekImprove your project management efficiency with the right tool for the job. Manual processes or software used incorrectly only lead to rework, frustration and time wasted.

Complicated schedules and campaigns with numerous moving parts don’t belong in Word or Excel–especially those that involve large teams and frequent changes. Use a campaign management program, marketing automation tool or a Gantt chart program to show dependencies and timelines, and to allow multiple individuals to make edits or contribute their own updates.

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B2B marketing tip #64: Case closed

B2B Marketing Tip of the WeekDon’t consider your project complete until you’ve convened stakeholders for an official post mortem meeting.

Avoid the blame game, and instead take an objective look at what worked well, and how to avoid issues like cost overruns, delays or rework in future initiatives. Document the discussion and review as a group before planning begins on the next event or campaign.

Get the B2B Marketing Tip of the Week delivered right to your inbox! Subscribe today.

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